Let's Talk Copywriting

So, “copy”? What is that?

Good, we’re starting with the basics. Essentially, your copy is the text. Simple, right? When it comes to marketing, copy is the text that appears on your brochures, your website, your flyers, your – eh, you get the point. Your copy is your bread and butter. For both your brick-and-mortars and your online businesses, it is your first impression to potential customers. It gives them a dose of who you are, what you care about and what you’ve got to offer. It’s the beauty behind your brand (second to you, of course!) 😉

Great copy matters. Great copy sells. Period.

When you’ve got a great writing behind your brand, you’ve got the keys to drive straight through the finish line of your engagement and revenue goals time and time again. 🏆

Copywriting, what’s my deal with it?

Short answer: it’s my pride and joy.

As a writer, I’ve fallen in love with crafting words to trigger emotion, paint a picture and tell a story. Even in school, I was the girl who got excited by essays and killed it in my creative writing courses. It only made sense that I continued to study it as a journalist and public relations professional, and then to make a career out of it.

Now, I dedicate my time to helping others’ voices come alive on- and off-line. I want to help business owners excel with their words across all their platforms. My tagline isn’t “Impact Write” for no reason. I’d like to see every brand I work with make an impact with their products and services in a powerful, touching way.

Copywriting and your brand?

The minute I share that I’m a ghostwriter, people automatically assume that I’m the writer behind the latest Billboard top charter. While that would be extremely cool, that isn’t what I do. Instead, I work on helping special brands bring their businesses to life through words. Instead of picturing your top song on the Top 100 list, see your brand on the top of lists for best content, awesome service, and more!

How do we get from here to there?

With words, of course. As The Creative Communicator, I become the voice behind your brand, so that you can continue to do what you do best. Your passion thrives publicly, while I write on your from behind the scenes. Don’t worry, no one has to know. (Hence the whole “ghostwriting” part). Your secret is safe with me. I’ll handle the words, you handle the work. Deal?

How does it work?

It probably seems a lot harder than it really is. We’ll start with a consultation to assess how I can help you. Then, I can get my hands ready to craft…

✏️ Biographies (great for LinkedIn, websites, brochures and more!)

✏️ Product descriptions

✏️ Blog posts

✏️ Publication copy (Magazines, flyers, newsletters and more!)

✏️ Website copy

✏️ E-mail copy

✏️ Articles

✏️ Social media copy

After we discuss your needs, I put on my expert research hat. I will do the necessary digging, initiate interviews and work in collaboration with you and your team to create aligned brand copy that speaks to your voice, your mission, and goals.

My purpose is to ensure that you have content that is cohesive, concise and speaks to your ideal client or customer in a way generates brand awareness and loyalty.

Ready to jump in with fresh copy? Let’s go!